At Smarthost, we manage a wide portfolio of Airbnb and short-let properties across London. By tracking occupancy trends closely, we help our hosts maximize revenue and outperform city-wideb benchmarks.
Overall Portfolio Performance
Across all properties under our management, the average occupancy rate is 87.3%.This consistently strong performance reflects:
- Professional property management
- Dynamic pricing strategies
- Targeted marketing tailored to each neighborhood
London Neighborhood Insights
Occupancy varies slightly by area, depending on demand, property type, and location. Our data shows:
- City of London (Square Mile): 85.3%
- Belgravia: 86%
- South Hackney: 86%
- Shoreditch: 86%
- King’s Cross: 86%
- Battersea: 86%
These figures highlight strong demand across central and trendy London neighborhoods, where well-managed properties can achieve near-full occupancy.
What This Means for Hosts
Smarthost properties consistently outperform the wider London average occupancy of ~72%. Our hosts benefit from:
- Optimized dynamic pricing to capture both peak and off-peak demand
- Professional photography and listing management that attracts more guests
- Efficient guest communications and vetting for seamless stays
- Neighborhood-specific marketing to target the right audience
By partnering with Smarthost, hosts can expect occupancy rates of 85–87% on average, turning their London property into a reliable and optimized income stream.
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