At SmartHost UK, we specialize in helping property owners maximize returns through short-term lets. One of the most common questions we receive from landlords and investors is:
“Which London boroughs are best for Airbnb demand?”
The answer isn’t just about location—it’s about understanding occupancy rates, nightly pricing, and guest preferences. Let’s break down the boroughs that consistently stand out for short-let success.
Central London Boroughs: The Short-Let Hotspots
1. Tower Hamlets
Home to Canary Wharf, vibrant markets, and excellent transport, Tower Hamlets leads the pack with some of the highest occupancy rates in London—often around 94%.Guests love the balance of modern city living and cultural attractions.
2. Hackney
Trendy Hackney, particularly Shoreditch, remains a magnet for younger travellers, creatives, and digital nomads. With occupancy rates pushing 90%, Hackney combines strong nightly rates with a year-round stream of guests.
3. Kensington & Chelsea
Known for its elegance and world-famous museums, this borough attracts high-spending tourists. While property prices here are higher, occupancy rates still average around 87%, making it a premium short-let market.
4. Westminster
With landmarks like Big Ben, Buckingham Palace, and Soho nightlife, Westminster has one of the largest Airbnb markets in London. Demand is consistently high, particularly for entire apartments close to attractions.
5. Camden Town
From Camden Market to Regent’s Park, this borough offers a unique blend of culture and convenience. Its central location and vibrant atmosphere ensure strong guest demand all year round.
Rising Boroughs Offering Strong ROI
While central London dominates in terms of bookings, outer boroughs are becoming increasingly attractive for hosts looking at return on investment (ROI).
- Newham – High rental yields combined with strong transport links (Stratford, London City Airport).
- Greenwich – Popular for family stays and riverside living, with great value compared to central areas.
- Hounslow & Havering – Lower property prices and steady guest demand mean growing opportunities for landlords seeking long-term profitability.
Why These Boroughs Perform Well
- Tourist appeal – Proximity to attractions, cultural landmarks, and nightlife.
- Transport connectivity – Easy access to Tube, Overground, DLR, and airports.
- Diverse guest profiles – From business travellers in Canary Wharf to tourists in Westminster, each borough attracts its own market.
What This Means for Landlords
Demand is strong across much of London, but the right borough depends on your investment goals. Central areas deliver higher nightly rates and occupancy, while emerging boroughs offer better purchase prices and long-term growth potential.
At SmartHost UK, we provide tailored advice, professional property management, and dynamic pricing strategies that help our clients achieve the best possible returns—whether your property is in Kensington, Hackney, or Greenwich.
Ready to Maximize Your Property’s Potential?
Demand is strong across much of London, but the right borough depends on your investment goals. Central areas deliver higher nightly rates and occupancy, while emerging boroughs offer better purchase prices and long-term growth potential.
At SmartHost UK, we provide tailored advice, professional property management, and dynamic pricing strategies that help our clients achieve the best possible returns—whether your property is in Kensington, Hackney, or Greenwich.
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